Offering a free report or ebook on your web site can bring you more subscribers, viewers and clients. Yet many put writing a report off for years because they think it's very hard. It's not.
Start with a word processing program, such as MS Word.
Place all of your articles in an order that will make sense to a reader.
Make sure that concepts flow. How? One key step is to remove redundancies that occur because each article was originally free standing.
Find ways to connect the first article to the 2nd article. A copywriter or editor can Leave lots of white space on each page. At least one-inch right and left margins because it makes the page easier to read.
Choose your font. The font size for the text on the page should be at least 11 or 12 points. This is especially true if your ideal clients are over 40 years old. Many people use Arial or Verdana for ebooks since it's easier on the eyes than Times Roman.
- Page ii is for testimonials from clients and those who have read and used the ebook.
- Page iii is your publisher information page with copyright information. Open a book and you'll see this important page!
- Page iv can be used for acknowledgments of others that you'd like to mention.
- Page v tells others how to use the ebook.
- Page vi is an Introduction to the book, written by you or someone else.
- Within the ebook be sure and invite readers to visit your web site. Place additional resources on a page on your site and link from the book to that page. Create a "Call to Action" on your next to the last page! Again, the goal is to get your readers to your website. Don't forget to create an all about you and your company page ... with your picture!
- In an appropriate place in your ebook, maybe in the middle, offer a special on a product that the reader of the ebook may enjoy.
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