Turn Your Articles Into An Ebook

Monday, June 2, 2008

Offering a free report or ebook on your web site can bring you more subscribers, viewers and clients. Yet many put writing a report off for years because they think it's very hard. It's not.

Start with a word processing program, such as MS Word.
Place all of your articles in an order that will make sense to a reader.
Make sure that concepts flow. How? One key step is to remove redundancies that occur because each article was originally free standing.
Find ways to connect the first article to the 2nd article. A copywriter or editor can Leave lots of white space on each page. At least one-inch right and left margins because it makes the page easier to read.
Choose your font. The font size for the text on the page should be at least 11 or 12 points. This is especially true if your ideal clients are over 40 years old. Many people use Arial or Verdana for ebooks since it's easier on the eyes than Times Roman.

  • Scatter pictures or illustrations throughout the document. However, you don't want to use the clip art that came with your computer. First that art is for personal, not commercial use. Secondly, you want to look professional and not be thought of as cheap. There are low cost graphics for sale on the Internet for you to use.
  • Keep titles and subtitles in a much larger font than the regular text. Don't underline titles because people will think that they're supposed to click on them; instead, use bold, color or italics. You can even use special fonts like Tahoma for titles.
  • Create an eye-pleasing cover page for the ebook, and a cover that looks like a book cover, for use on your website. #Add pictures within your ebook but remember, you don't own clip art, and you can't use it for monetary gain. Have your designer add graphics that you own.
  • Number the first few pages after the cover with roman numerals.
    • Page ii is for testimonials from clients and those who have read and used the ebook.
    • Page iii is your publisher information page with copyright information. Open a book and you'll see this important page!
    • Page iv can be used for acknowledgments of others that you'd like to mention.
    • Page v tells others how to use the ebook.
    • Page vi is an Introduction to the book, written by you or someone else.

  • Convert your ebook to PDF format, making sure that all the links in the ebook are clickable.
  • Research shipping cart software or programs to use to sell your product online.
  • Consider creating an affiliate program for your product and letting others help you market your product in return for a commission.
  • Remember that even 8 x 5 1/2 books only need 64 pages to be bound! If your ebook is more than 30 pages in a Word Document, chances are you've also created a book!

    • Within the ebook be sure and invite readers to visit your web site. Place additional resources on a page on your site and link from the book to that page. Create a "Call to Action" on your next to the last page! Again, the goal is to get your readers to your website. Don't forget to create an all about you and your company page ... with your picture!
    • In an appropriate place in your ebook, maybe in the middle, offer a special on a product that the reader of the ebook may enjoy.


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