Let's start with the basics. If you're serious about product purity in any cosmetic or skin care offering, look for the USDA Organic seal. This ensures that the ingredients are at least 95% organic. ("Made with organic ingredients" on the label indicates at least 70% organic components.) Of course, you may simply be interested in products packed with a goodly amount of botanicals, or concocted without harsh chemicals. When preservatives are shunned and natural colors and fragrances used, I think the result is more vivid and fragrant than anything artificial. John Masters body milks and washes burst with certified organic essential oils and are sulfate-free for a decadent and healthy treat. Jason Natural packs 85% aloe vera into their soothing lotion, and Dr. Hauschka uses botanicals like almond and apricot kernal oils and bentonite clay to power-up their potions. And one of the pioneers of socially-conscious and environmentally-friendly skincare, The Body Shop, brings us shower gels, soaps, moisturizers and scrubs that invigorate and inspire with unbelievably luscious scents.
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