Make Money Selling Your Own Ebook

Saturday, May 31, 2008

Many marketeers just give away ebooks willy-nilly from their sites. By adding a bit of scientific thought, and a more targeted approach, these instructions can dramatically improve your cash flow.

Allow other e-zine publishers or web site owners to republish small nuggets or excerpts of information from your ebook with your byline or ad included.
Make extra profits from selling monthly updates of your ebook. You could also back-end sell the extra, never released chapters of your e-book.
Give away a free ebook and then give people an option of buying the paid version of the ebook. Also, let others give away the free version of your ebook.

  • Learn from those who are already successful. Also learn how to market correctly and professionaly.

  • Beware of those that might steal your ideas if they are original. Also you must be aware not to spend lots of money on advertising on initial start up. You should constantly test and alter...test and alter.

Buy Essential Oils

Essentail Oils are highly concentrated, volatile oils that can be extracted from aromatic plants. Their use dates back to ancient times, and their wide variety of therapeutic, medicinal and culinary uses has ensured their continued popularity. About 700 different kinds of plants contain useful essential oils, and you can find many of these online or in your local health food store, farmers market or co-op. In fact, the variety can be a bit bewildering, and because many pounds of plant material are required to extract an ounce of essential oil, the prices can be overwhelming, too. This brief buyer's guide can help you get the best quality and value.
Think about why you want an essential oil. Different essential oils have different uses, so your first step should always be to determine which one will best suit your needs.

You can research essential oils online, or you can ask your herbalist, natural foods grocer or a knowledgeable friend. Depending on your needs, you may find that more than one kind of oil is suitable. If you don't have a clear reason for choosing one over the other, look at their prices--essential oils vary widely in price, so why pay more than you have to?
Consider alternatives to pure essential oil. Hydrosols? Absolutes? Fragrance oils? There are often cheaper alternatives to essential oils that may perform the service you need. A hydrosol, hydrolate or water essence (as in rose water, lavender water, etc.) is the byproduct of distillation.

When plants are distilled, the vapor condenses into essential oils and hydrosols; these are then separated. A hydrosol is basically essential oil diluted in water, and it will usually contain some other incidental organic compounds. They can frequently be used in place of essential oils when dilution is not an issue, as in some aromatherapy methods. Absolutes are generally highly concentrated essential oils which are extracted with solvents, usually from flowers for which steam distillation is impractical. These can be more expensive than essential oils, but you may be able to dilute them more for the same uses. Fragrance oils, also sometimes called floral waters, are usually synthetic compounds which have an aroma similar to essential oils. They are cheaper than essential oils, but are typically not suitable for therapeutic or culinary uses. You can also purchase essential oils diluted in a carrier oil, such as almond or grapeseed oil. These may in some cases be a better choice, particularly if you plan to apply the oil to your skin. You will probably find a wide range of dilutions for sale.

Get an idea of the going price. Once you know what product you want, try to find the best price for it. Check locally and online, but make sure you're comparing comparable quantities of comparable dilutions of comparable products. Make a list of the best prices you find and where you find them. Chances are you will find the general price hovering in a certain range. If a given choice falls far below that range, look into it, but beware: something smells fishy.
Learn about the oil you want to purchase. Knowledge is power, and the more you can learn about the product, the better value you will be able to get. Essential oils vary in quality depending on which parts of the plants are included--lavender oil, for example can be made with lavender flowers and stalks or just with the flowers, the latter being of higher quality--the method of extraction (steam distilled is usually better than water distilled), country or region of origin, and time of harvest.

Find out as much as you can about your choices. Being an informed buyer, you can now ask the potential sellers the important questions. First, look at the bottles or, if shopping on the internet, carefully read the product descriptions. You should be able to get a clear idea of what you're getting. If possible, smell several oils to compare their aromas. Find out how the plants are harvested, where they're grown, etc. Next research the companies that manufacture the oils you're considering. You can look on the internet or ask friends or retailers. It's important to find out as much information as you can about the oil, but it's also important to find out if the information you're getting is coming from a reputable source.
Consider how the oils are stored. Essential oils should always be kept in a dark glass bottle or stainless steel container. Oils not contained in these are suspect. In addition, essential oils should be protected from excessive heat or direct sunlight. You have an advantage shopping locally because you can see how the oils are stored--are the bottles on a windowsill?--but reputable companies can usually be trusted to use proper storage techniques.
Make your purchase and start enjoying the benefits of essential oils.
Some oils are organically grown or certified organic; you may need to pay a premium for these. The best form of extraction, steam distillation, concentrates pesticides, chemicals, solvents, etc.. All other forms of extraction are chemically based, usually petrochemicals.
If the cost of essential oils seems a bit much to you, you can make your own.

Among the essential oil brands that you will find in a natural food store, Aura Cacia is the only one that tests every batch for purity, which is a significant problem with essential oils. There is widespread aduleration in the essential oil industry.
Beware of oils that are sold in clear glass or plastic. Essential oils need to be protected from sunlight, which can quickly damage them. Essential oils degrade most plastics quickly.
Beware of a line of essential oils that are all sold for the same price. Because the cost of extracting different oils varies dramatically, it is simply impossible that the oils are pure and of good quality.
Do not use an "essential oil" that says do not use neat, do not use internally, do not use undiluted. This means they were petrochemically produced and will harm you if used for any other use than fragrance.

Beware of any brands who do not follow these guidelines: If they do not follow every single one then they are not truly essential oils, but fragrance oils. And could be very harmful if used on the skin, or internally. How To Find Out if Your Aromatherapy Essential Oils Are Pure Therapeutic Grade

Are the fragrances of your pure therapeutic grade essential oils subtle, rich, organic, and delicate? Do they feel natural? Do they smell stronger, more real and less chemical than your current brand?
Are the fragrances of your Pure Therapeutic Grade essential oils consistent from batch to batch as an indication that they are pure and painstakingly scrutinized by small farms rather than carelessly, industrially, processed on a large scale?
Does your essential oil supplier send each batch of essential oils it receives through up to five different independent lab analyses before the essential oil is released? Will they produce them on demand?

Are the tests performed by well known standard independent labs?

  • Does your essential oil supplier grow and distill its own organically grown herbs? Are the distillation facilities part of the farm where the herbs are grown so they are freshly distilled, maintaining their potency?
  • Does your essential oil supplier use low pressure and low temperature to distill essential oils and preserve the essential oils fragile chemical constituents? Are the distillation cookers fabricated from costly stainless steel alloys to reduce the likelihood of the essential oils chemically reacting with the metal?
  • Does your essential oil supplier have representatives traveling worldwide to personally inspect the fields and distilleries where the herbs are grown and distilled?
  • Do they scrutinize the facilities to check to see that no synthetic chemicals are being used in any of these processes?
  • Does your essential oil supplier care about the farms they use and make sure they are fair trade? Meaning the local farmers get fair pay and not 3rd world change.
  • Does your essential oil supplier sell all essential oils in 2 sizes to save you money? And available to everyone without the hassles of network marketing?
  • Does your essential oil supplier offer free shipping, low cost shipping, and discounts in appreciation of your patronage?
  • Does your essential oil supplier provide knowledgeable staff to answer your questions about use, and supply as much information as possible free of charge?
  • Are over 98% of your current brand of essential oils certified organic buy real certification? Are they willing to provide this upon request?

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